More on the New Starbucks Pike Place Roast

April 10, 2008

Starbucks new brown logoI’m having a venti Pike’s Place Roast coffee, with half-half milk and three packets of pink (Sweet n Lo) sugar.

And it’s toe-curlingly good.

Starbucks is touting that this particular line of coffee is brewed every half hour, so that it’s always fresh.  And as I walked into the store, I could smell coffee being grinded — such a delicious aroma!  Good move, Starbucks.  At times like this, I wish I had a fragrance emitter hooked up to the Internet.   Much better than smelling burnt sandwiches (which I hear that Starbucks is discontinuing).

But I must admit, I’m not too crazy about Starbucks’ new logo color.  I like its “fresh” green color.  The brown color … It’s a bit drab.  Yes, it’s coffee-colored, but still, it doesn’t stand out in people’s hands or on the streets like the green-colored logo does.

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3 Responses to “More on the New Starbucks Pike Place Roast”

  1. Jared Evans Says:

    There’s a reason for that particular logo. If you have been to the first Starbucks at Pike Place market in Seattle, you would see that this is the same original Starbucks logo. They changed it later on because it wasn’t exactly the most appropriate for the Corporate image :-)

  2. Rob Says:

    Try it by drinking “straight black” with Pike Place Roast (without milk, sugar or cream). It tastes better for your palate. One time try, so give it a shot.

  3. Guy Says:

    I was wondering if this was any good. I will have to give it a try.


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